At Cannes Lions: Whatever you do, don’t call them grey (or silver) – Actionable insights for marketers
By 2050, more than one third of the global population will be over 50 – amounting to trillions of dollars in buying power, and that's just in the US market alone.
Around the world, this generation is full of energy, optimism and a passion for new beginnings, yet marketers are hesitant to take full advantage of the group’s immense power.
So why do the 50+ feel ignored and largely misunderstood by most companies? And how can brands build stronger relationships with this dynamic cohort?
On Wednesday 24th June, at Cannes Lions, Flamingo alongside Ketchum hosted a discussion entitled, Whatever you do, don't call them Grey (or silver). The panel discussed new research on the ‘ReMovement’ cohort - and marketers in Audi A were given crucial and concrete advice in how to make their brands and ideas resonant inclusive of 50+.