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Flamingo Cultural Radar series in Campaign Asia: Women in Southeast Asia: the rise of soft power

Flamingo Cultural Radar series in Campaign Asia: Women in Southeast Asia: the rise of soft power

Cultural Radar is an ongoing weekly series in Campaign Asia that explores a great range of important cultural currents. All of them important for effective brand-building. Cultural Radar features articles from Flamingos across all seven geographies; London, Mumbai, New York, Singapore, Shanghai, São Paulo and Tokyo. Articles to date have included; Why bother to understand culture?Redefining the 20s life stageResetting the imbalance between overactive minds and under active bodiesThe Rise of JOMO: Solitude ChicSocial Purpose: The new brand imperativeAre brands becoming an outmoded form of self-expression?, and as below Women in Southeast Asia: the rise of soft power...

Women are a hot topic for marketers at the moment. Brands across the world are seizing the opportunity to align themselves with pro-empowerment messaging, in a bid to tap into more emotional spaces and to stand for something bigger...

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