Our Co-CEO Kirsty Fuller spoke at the latest MRS Conference on a session entitled 'From trends to traction: Ideas about consumer change and how businesses can adapt.'
Kirsty spoke alongside our client Angharad Massie, PR Director at Weight Watchers on "Uncovering our toxic environment: the cultural shifts which drive our urge to eat".
This collaboration is in conjunction with a Flamingo Cultural Intelligence project, where we partnered with Weight Watchers to map the way we live in this toxic environment, exploring the key changes in our world and crucially how it affects our urge to eat. The trends that we produced translated very specifically into press coverage, Weight Watchers tool and inititatives.
The presentation is now available on slideshare here.